The9jaboy, a Nigerian travel brand, is hosting a 16-team grassroots football competition in Lagos, which will conclude soon. The tournament, created by McDolly Ogundana (The9jaboy), aims to discover young talents and promote youth development. It offers opportunities for young footballers to showcase their skills, encouraging discipline and community engagement. The initiative reflects the brand's commitment to grassroots development. The9jaboy has gained popularity for documenting African travel experiences. The brand founder has visited over 129 countries. The organizers have planned projects for 2026, including a West African expedition and a book documenting travel lessons. The competition began last year in Lagos State.