Supligen recognized Tenneil Campbell, a downtown Kingston vendor, for a viral moment involving American streamer IShowSpeed during his visit to Jamaica. Campbell, who offered IShowSpeed a can of Supligen during a livestream, was surprised with a one-year supply of the beverage, a new cellphone, and a gift basket from the Seprod Group. The interaction, which gained traction on social media, was praised for its authenticity. Campbell, a vendor for over 20 years, explained that he offered the streamer Supligen to give him an energy boost during his tour. Supligen Brand Manager Deidra Grey stated the company wanted to appreciate Campbell for creating an authentic Jamaican experience. The company noted that the interaction reflects the energy and entrepreneurial spirit of Jamaicans on the global stage.