Recent advertisements focused on human connection over product features. Several campaigns used personal milestones, motherhood, childhood, and fan rituals. O Boticário, a Brazilian brand, released a Mother's Day film about a mother and son. The film used a train as a recurring setting, with each carriage representing a moment of separation. Project Nanhi Kali, supporting girls' education in India, released a film focusing on changes in self-perception and how families respond to girls' aspirations. Pepsi released a film as part of its Football Nation platform, featuring David Beckham and other stars. Other ads include Mahindra Group, Heineken 0.0, Microsoft, Vaseline, McDonald's France, Coca-Cola, Publix, and Turtle Beach.