Opposition Spokesperson Nekeisha Burchell advocates for recognizing culture as essential infrastructure to revive rural Jamaican communities. In her Sectoral Debate contribution, Burchell highlighted the economic decline in areas once sustained by industries like banana cultivation. She proposes using culture, heritage, storytelling, and tourism to drive economic renewal, particularly in rural communities rich in history. Burchell specifically references National Hero Sam Sharpe as an example of untapped potential, suggesting immersive heritage tourism experiences tied to the 1831 Christmas War. She envisions heritage trails, storytelling, cultural festivals, and community museums. Burchell also emphasizes the need to modernize how Jamaica tells the stories of its national heroes, particularly to younger generations. She argues that Jamaica's cultural economy should create 'living cultural ecosystems' rooted in authentic Jamaican identity. Burchell believes that Jamaica must move beyond treating culture as occasional entertainment and instead develop recurring cultural activations across communities. She warns that, while Jamaica benefits from its global cultural identity, the communities that produce it often experience economic exclusion.