In a strategic move, Israel shifted the narrative surrounding the 'Global Sumud Flotilla,' a group attempting to break into Gaza. The Foreign Ministry led an information campaign to counter the flotilla's potential impact. Israeli officials described it as a complex challenge, with a large flotilla planned. The closer the flotilla got to Gaza, the greater the potential for friction. Approximately 175 activists from over 20 boats were involved. The IDF provided materials to the Foreign Ministry, which quickly turned them into informational materials. Israel's strategy focused on denying the flotilla's legitimacy, claiming the organizations managing humanitarian aid in Gaza are international mechanisms, not private operators. The second message targeted those behind the flotilla, claiming Hamas was involved. The third message focused on the participants, labeling the flotilla the 'condom flotilla,' and highlighting items such as condoms and drugs found on board. An intensive diplomatic effort was conducted. The decision to transfer the activists to Greece, instead of detaining them in Israel, was intended to prevent the image the organizers wanted. The result was an almost complete neutralization of the image threat in less than 24 hours.