A new national survey reveals that cash remains deeply embedded in Jamaica’s financial behavior, even with the growth of digital payment methods. The Payment Preferences in Jamaica Report, commissioned by BRANCCH Consulting and Outsourcing Limited, examined how Jamaicans use cash and digital payments. Cash continues to dominate everyday transactions, accounting for over half of all payments. Digital payments, especially debit cards and bank transfers, are increasing, particularly for larger transactions. However, adoption is uneven due to limited trust and infrastructure. Over 80% of Jamaicans have access to traditional banking tools, but only 56% have access to mobile banking or payment apps. Marcus Brodber, CEO of BRANCCH, stated that cash remains essential. The study also highlights the cultural and social dimensions of payments, with a strong reliance on peer-to-peer transactions. Eighty percent of respondents reported sending or receiving money from family members within the last 30 days. The report points to opportunities for growth and innovation. Brodber added that reliable, local data is critical to shaping the future of payments in Jamaica.